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About me
I’m a fractional senior marketing leader who lives where strategy meets execution, and where doing good is backed by real results. What sets me apart? I bring the big-picture thinking and the roll-up-your-sleeves execution.
Most brands in those 0 to 1 or 1 to 10 stages need both a smart plan and someone who can actually bring it to life. I’ll map out your marketing ecosystem, then help build it (piece by piece) with purpose, precision, and momentum.
My past work experience
I've built marketing teams in-house, served as fractional SVP for growing companies, and led creative and email at agencies.
Fractional SVP of Marketing
Launched all digital ROI-focused marketing, re-engaged 10% of cold leads in less than one month, scaled marketing spend by 300% while cutting waste.
Email, Brand, Creative
Built 8 nurture sequences for 25+ healthcare clients, oversaw design for new display ads.
Director/Head of Marketing
Led 8-person team, managed $7MM budget, grew organic traffic 1,293% and leads 292%.
Freelance Writer
Wrote product and lifestyle articles for consumer community of subscription box members.
Registered Dietitian Nutritionist
Created educational content and materials for thousands of WIC participants.
The core values that drive my work
Realized strategy
Big ideas are just the beginning. I turn strategy into action and ultimately results, so your big ideas don’t die in a deck.
Results over optics
I don’t chase vanity metrics. I focus on strategy and campaigns that move the needle measured in ROI, not just likes and impressions.
Values-first partnerships
I partner with brands I’d actually root for. If it’s thoughtful, meaningful, joyful, or makes someone’s life better, I’m all in.
Clarity converts
When your message is clear, it hits different. I help brands say the thing people need to hear, in the voice they already love (or a new one when needed).
Growth with heart
Growing fast shouldn’t mean losing your vibe. I build brand experiences that feel good, work hard, and make people want to come back.
People are magic
I bring a hand-picked crew of freelance creatives and buyers who are sharp, quick, and easy to work with. Zero drama. Maximum value.